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Leading product strategy as a whole not as a collection of parts bridges the gap to create a seamless experience.

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Designing prototypes to gather feedback determines user needs, then iterate til we reach the solution as a team.

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Communicating with teams about what is technically feasible then collaborating on the product together.

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Analyzing user feedback so we meet the needs of the 80% of total users to gain more ROI with less work.



Here's some recent work.

Formerly led product strategy and experience design at Newvoicemedia and Vonage. Here are some of my recent projects from those companies. For earlier work you can view it at this site Nefairious Design.


Conversation Analyzer

Speech analytics that leverages CRM data to identify improvement areas of agent performance in the contact center.


User Researcher
Lead Product Designer
Senior UX Designer
UI Developer
Project Management
View Case Study
Sales Cadence

A tool for sales agents to track who to call and when to contact them to increase the amount of calls made in less time.


User Researcher
Senior UX Designer
Product Strategy
View Case Study
Real Time Dashboards

The Real Time Wallboard was redesigned to help supervisors manage teams and track their KPI’s while allowing agents access to contact center data from anywhere.


User Researcher
Senior UX Designer
Lead Product Designer
Project Management
Product Strategy
View Case Study

Hi, I'm Nichelle.

I get excited about making the complex easy to understand, gaining a deeper understanding of human behavior, and collaboration with teams to build useful, intuitive actions to help meet users’ needs.

More about me